Benchmarking ... Studying the competition ... Why? What is benchmarking? ...
Benchmarking Many believe that use is to copy our competitors, but it is a widely used technique for the study and comparisons of products, services and work processes in enterprises.
Why Benchmarking?
Three precise answers that will give security to begin using this technique.
- The Acceleration of Change in our times our clients want an answer NOW, now, no delay is allowed to react useless later, so you need: - Adaptability to new situations - Agility and Speed \u200b\u200bof Globalization
- response , we must remember that our competition is not limited to those found in a geographically close, but thanks to the Internet and globalization, our competition is anywhere in the world.
- Strategy We must think and study about what we offer and take into account that we Give More Than Expected. For this we need to know which additional items added attraction competition.
Thus benchmarking is a response to the application of formulas that can not only survive but also compete successfully
